We are a dynamic team of visionaries and entrepreneurs driven by our passion for a healthy lifestyle. With decades of combined creative and business experience, we founded Awaken Brands on a single vision to improve people’s lives with innovative plant-based products and sustainable solutions.
We build products and brands, and grow business. Organically.
At Awaken Brands, we strive to reduce our environmental footprint. From organic ingredients we source, to compostable packaging we use, to the way we ship our products, our priority is the good of the people and the planet.
Our mission is to awaken people’s relationship with self-care by providing plant-based functional products that support today’s lifestyles at work, home and play. With decades of herbal expertise, and backed by our trusted suppliers, we create innovative products featuring the highest quality organic medicinal mushrooms, adaptogens and superfoods. We scale our business by leading with proximity-based office, retail and ecommerce solutions.
In addition to developing our proprietary brands, we form strategic partnerships and acquire brands that are aligned with our vision and values. We grow our portfolio through incubations and acquisitions. Our team brings extensive expertise in product and brand development, marketing and operations, and access to our well established network of distribution channels to produce results.
We work with companies that ride the same wave as us, aligned with our vision and values.
Awaken Brands oversees the entire process, from research and product development to sourcing, manufacturing, marketing and distribution.
In addition to standard distribution channels, our team offers direct access to the network of the largest Office Coffee Services (OCS) distributors, a B2B channel supplying 137 million employees and 3.5 million breakrooms throughout North America.